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How to Use the Google Keyword Planner for SEO

The Google Keyword Planner is replacing the familiar Keyword Tool.

I’ve been getting a lot of questions about it, so here’s a video that explains exactly how to use it.

If you’d like a clearer view, watch this directly on YouTube.

Here’s a summary of what you need to know:

  • In order to use the Keyword Planner, you need an Google Adwords Account. This is completely free, and anyone can open one at no charge.
  • The Keyword Planner is located in your Adwords account. Just click on Tools & Analysis, and then on Keyword Planner.
  • Click on Search for keywords and ad group ideas to get started.
  • Enter your keywords separated by commas.
  • Make sure your location is set properly. If you are targeting US residents, make sure you have United States selected. If you are targeting the entire world, make sure you have All locations selected.
  • Click on Get Ideas to get a list of keywords with their search volume and other data.
  • Note that the search volume is the exact match volume. That means that if you have a search volume of 6,600 for your keyword, that means that on average 6,600 people search for that exact phrase every month.

Those are the main points. The rest is in the video.

Enjoy!

And if you’ve found this helpful, please like and share with your friends!


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Click Here to Leave a Comment Below 10 comments
Don

Thanks. That was helpful.

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Jacob De Gureech

Hi Sara,

Thanks you very much for the reviewed on the new adwords planner.I have been using it recently. However, it made a lot of sense when I watched the video update from you.All the best.
Regards,
jacob

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Sam

Hi Sara,
Very Helpful the first time I have seen it explained in easy terms.
Thank You

Sam

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Kit

Thanks Sara. Your video update explained everything beautifully. I know when Google makes changes I always think, oh no, another thing to learn. But you made it easy to understand. ­čÖé

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LStevens

Thank you Sara for the valuable information! One quick question, would I still be able to target laptop & handheld device separately or that is not possible anymore? Best Regards.

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Kieran Gracie

Thank you, Sara, for another useful video. This new tool is a good improvement on the old Keyword Tool because it now includes the 12-month history for each keyword. I like that.

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Katherine

Thank you for posting this! I’ve been wondering how to navigate the new keyword planner.

Reply
-janev43

Thanks for the useful video on the new way to use Google for keywords.

One question, Sara.
Did you use Camtasia to make the video, or some other software?

Cheers,

-.janev43

Reply
Richard

Thank you Sara, That was very clear and easy to understand. I have never done SEO or creating keywords before so this was a massive help and turned what could have been a nightmare into a simple and easy task. Thank you again!

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