Do you know which keywords to target in order to get lots of the RIGHT traffic? The kind that will want to buy the product or service you are promoting?
If you don’t get this right you are going to waste a LOT of time and be VERY frustrated.
Here’s what you need to know win this game:
1. Keyword Search Volume – how many people search for this keyword every month?
The higher the search volume, the more visitors your site will get when you rank for this keyword.
2. Competition – what is the competition like?
The lower the competition, the easier it will be for you to rank on the first page of Google for that keyword.
3. Buying Intent – what is the person searching on Google actually looking for?
Does the person intend to buy your product or service RIGHT NOW? The stronger the buying intent is, the more likely you are to make money from your visitors.
All 3 factors are important to your success. If you ignore one – you will have trouble making money.
Many people understand the first two, but I find that often people fail because they ignore the third.
So this blog post is going to explain buying intent, and how to factor that into your keyword research.
Ready? Let’s go.
When considering a keyword to rank for, you need to ask yourself:
What is the intent of the person searching? What are they looking for?
Do they want to buy something? Do they want information? Will they want to buy something in the future?
Different types of keywords need to be approached in different ways.
For example, if the person visiting your site is looking to buy something, you should help them do just that. If they need information – you need to give them the information they are looking for.
And even more important –
If you’re just getting into a niche and promoting a particular type of product for the first time, you want to stick to the buying type of keywords as much as possible.
In other words – you want to start by attracting people who are ready to buy.
For 2 reasons:
The first is simple. You’ll make money faster.
The second reason for starting with strong buying keywords is that it’s a great way to test a niche.
Buying keywords convert much better into sales.
If you aren’t making money from your buying keywords, you’re unlikely to make money from information keywords either.
If that happens, you need to go back and check what you are doing wrong.
The faster you realize you are doing something wrong, the faster you will get affiliate marketing to work for you.
And that’s why we start with high-converting buying keywords. You don’t need as much traffic to get to your site to realize if there is something wrong.
So you see – buying keywords are very important.
But what exactly are buying keywords?
First of all, here’s a little video I made that explains the process someone goes through before buying a product.
It’s actually something I cut out from a video I use for my affiliate marketing course, so please excuse me for not having an introduction and conclusion there.
From this video you can see that there is a continuum between buying keywords and information keywords. The continuum looks like this:
It’s important for you to know where on the continuum each keyword is.
Here are some more examples:
Strong buying keywords (person definitely wants to buy something now):
buy nikon camera
nikon d3100 on sale
Product keywords (person very likely to want to buy something now):
Weak buying keywords (person might want to buy something now):
nikon d3100 review
nikon d3100 vs d3200
Borderline keywords (person not likely to buy now, but likely to buy in the future):
watches for kids
Information keywords (person not likely to buy now):
how to tie a tie
My favorite keywords have always been product keywords because:
1. They have buying intent (as you can see in the video)
2. They usually have a much higher search volume than strong buying keywords
3. Until recently they were easy to rank for
However, because of recent Google changes, it is getting very hard to rank for certain product keywords.
So now, in some cases I’ll still aim for product keywords.
But in other cases I’ll go for strong buying keywords and weak buying keywords.
The strong buying keywords convert like crazy, and even though they don’t tend to have a lot of search volume – they bring in a lot of sales.
The weak buying keywords don’t convert as well, but they do tend to have high search volume so I get a lot of traffic from those – which leads to plenty of sales as well.
Now I’m sure you’re asking yourself why it’s getting harder to rank for product keywords.
What exactly happened on Google? And how exactly do I pick keywords now?
More on that in my next post.
In the meantime – if you have any questions on buying intent, please ask me below!