Let’s talk about article titles today.
The article title will determine whether someone will click on your article or not.
If there are 2 articles ranking on Google, and one is much more compelling than the other, then the more compelling one will get a lot more traffic.
And a lot more sales.
Here’s an example:
Let’s say you are ready to buy a camera. You know exactly which model you want, and you have your credit card in hand – ready to buy.
So you search on Google for “get canon a480” and get the following 2 results:
Best Places Online to Get Canon A480 Cameras
Get Canon A480 – Take Great Photos
Which one will you be more likely to click on?
I bet the first will get a lot more buyers than the second.
And the second will probably make less sales even if the article is well written.
The article title makes a huge difference
The idea is to get into the head of the person searching for the keyword and figure out what information they REALLY want.
Pretend you are the buyer and ask yourself what would you want if you were searching for that particular keyword. What would make you say: ‘this is exactly what I was looking for’?
Make sure that your article does just that.
Gives the searcher exactly what they are looking for.
So spend some time brainstorming titles. It’s worth the time and effort because a good title will bring you a lot more traffic than an average one. It will also bring you more quality traffic than an average title. It will attract buyers. And attracting buyers gets you sales.
And that’s what we all want, isn’t it?