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Warning to All Affiliate Marketers

Amazon Warning

This post is a warning for all Amazon affiliates.

Actually, all affiliates should read this.

If you are in a hurry, and don’t want to read the entire post, the moral of this story is to make sure you use the required affiliate disclsure statement on all your sites.

If not, you may face trouble with the FTC, and (IMO more likely) you may lose your Amazon account (and perhaps other affiliate accounts as well).

That’s the main point of this post.

But I do recommend that you read the whole correspondence between myself and Amazon so you understand exactly what is allowed and what is not. I’m about to cover acceptable anchor text, link cloaking, and – of course – affiliate disclosure statements.

So here’s the whole story:

Hope, a student of mine, has been banned from being an Amazon affiliate.

Her account has been closed. And Amazon said they will not pay her commissions (right now she has 2 months’ worth in her account).

The reason given by Amazon (the bolding is mine):

“Dear Associate,

While reviewing your account, we have noticed that your website contains links to Amazon that are not properly labeled, which makes it unclear that you are sending customers to the Amazon website.

The Associates Program Operating Agreement that governs your participation in the Associates Program requires that links to an Amazon Site must not be confusing or misleading, and must be clear that they link to an Amazon Site. For more information, please review the Participation Requirements and Linking Requirements found here:

http://affiliate-program.amazon.com/gp/associates/help/operating/participation

https://affiliate-program.amazon.com/gp/associates/help/operating/linking

We insist that you cease this activity and remove all Amazon content from your site(s) immediately. Moreover, because you are using the Associates Program in violation of the Associates Program Operating Agreement, your account has been closed and you will not receive further payment. Any other accounts you may have or may open in the future which are found in violation of the Operating Agreement may be closed and advertising fees withheld without notification.

Best regards,
Hanna
http://www.amazon.com”

Now, that was kind of unclear.

We really weren’t sure – what exactly does the bolded part mean?

How do we properly label links?

And how do we make clear the links are going to Amazon?

Do we now have to specifically have the word ‘Amazon’ on all our links so they are labeled as Amazon links? Has anything changed in Amazon’s rules?

That wasn’t clear.

In addition, a family member of Hope suggested that Amazon was referring to the fact that she was ‘cloaking’ her links.

In case you don’t know what cloaking means. Here’s a quick explanation:

Hope was using a wordpress plugin called ‘Pretty Link’ that turns affiliate links into pretty links.

So, for example, if she would link to the Crayola Crayons page on Amazon, instead of using the long and cryptic affiliate link given by Amazon, she would use something like http://hopesdomain.com/crayola which would redirect to Amazon.

So we thought perhaps that was the problem, since there have been rumors going on that Amazon does not approve of this kind of cloaking.

As I said – it really wasn’t clear.

I felt this was a good opportunity to clarify some myths and rumors that are circulating in the affiliate community, so just to clarify what Amazon wants from us, I sent them a letter as follows:

“In order to make sure I comply with your rules, I have some question about your linking requirements.

Let’s say I have a paragraph on my site that mentions a specific product, let’s say Crayola crayons.

Here are my questions:

1. Am I allowed to link the name of the product to that product on Amazon (ie the words ‘Crayola Crayons’ would link to Crayola crayons on Amazon)?

2. Am I allowed to use the following words as anchor text: ‘Buy Crayola Crayons Here’?

3. Am I allowed to use the following words as anchor text: ‘Get a Great Deal on Crayola Crayons Here’?

4. Am I allowed to use statistics software on my site that ends up masking the link? For example, the link would look like ‘mydomain.com/go/crayola’. This would go to a script that logs the click (for my own records) and then auto-forwards to Amazon.

Thanks in advance for your reply. I just want to make sure I do everything right, and I wasn’t sure from reading your guidelines.”

The reply from Amazon (again, bolding is mine):

The answer to your first 3 questions is yes, you are welcome to use names in your links. The only time where we look at trademarks is in the URL of your website. You are fine using the text link “Crayola Crayons” to link to a Crayola product on Amazon.com. You are also welcome to say “Buy Crayola Crayons Here” or “Get a Great Deal on Crayola Crayons Here.”

In regards to the 4th question, the Associates Program Operating Agreement doesn’t prohibit the use of link cloaking or shortening services provided that the service doesn’t use methods which violate the Associates Program Operating Agreement, such as framing the Amazon site or automatically tagging sessions with your Associates ID.

You must clearly state that the link in question will take the user to the Amazon site when clicked and ensure that the site on which you are posting the links includes the required statement to identify yourself as an Associate. You must also be able to provide detailed information about the site(s) on which your links have been posted if we request it. Please review the complete Operating Agreement, including Participation Requirements, for more details:

https://affiliate-program.amazon.com/gp/associates/agreement

I hope this information is helpful to you.

Ok. So now I know that nothing has changed about linking requirements, and also that cloaking is not a problem.

To sum it up:

1. Amazon said it’s ok to have links to their site which do not specifically include the word ‘Amazon’ in them. Anchor text such as “Crayola Crayons”, “Buy Crayola Crayons Here” or “Get a Great Deal on Crayola Crayons Here”, all linking to Crayola crayons on Amazon, are ok.

2. Amazon implied it’s not ok to have a registered trademark in your domain name.

3. Cloaking your affiliate links with software such as pretty link is ok with Amazon, as long as you don’t do anything malicious, such as framing the Amazon site or automatically tagging sessions with your Associates ID (also known as cookie stuffing).

However, Hope did not have the “required statement” on her site to identify herself as an associate.

And that is probably why she was banned.

But… wait a second!

Amazon also said we must clearly state that the link will take the user to the Amazon site when clicked.

So what do they mean by that?

I sent them another query:

“You said: ‘You must clearly state that the link in question will take the user to the Amazon site when clicked’ , and my question is – where do I state this? Is it good enough if my site has the required statement to identify myself as an associate?”

The response:

“We do require Associates to identify themselves as members of the Associates Program.

You need to clearly state the following on your site(s): “X is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to (“your website name” (amazon.com, or endless.com, MYHABIT.com, SmallParts.com, or AmazonWireless.com).”

You can read our full Operating Agreement here:

http://affiliate-program.amazon.com/gp/associates/help/operating “

Looks like the “required statement” is really what Amazon is looking for.

So first of all, I recommended to Hope that she put the “required statement” on all of her pages.

Then I suggested she contact Amazon, apologize, and ask for her account to be reinstated. I’ve had other students of mine have their account reinstated after being closed for other reasons.

So Hope does have hope 🙂

Of course, she can always promote other merchants and link networks on her sites. So even if Amazon doesn’t reinstate her, all is not lost and she can continue to make money from her sites.

But…

Now I have a request from you.

If you have an affiliate site with no disclosure statement, please take a few moments and update it.

I really don’t want you losing your Amazon account as well.

The statement you need to have is:

X is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to (“your website name” (amazon.com, or endless.com, MYHABIT.com, SmallParts.com, or AmazonWireless.com).

Of course, replace X with your name, or site name.

I recommend you have this on every page.

Now, just to cover myself as well, I’m going to remind you that I am not a lawyer and this is not legal advice. It’s just my opinion based on my understanding of what Amazon said to me.

Let me know your thoughts, please. And please spread the word on this. Share this post on Facebook, email your friends, and do whatever it takes to help prevent others from having their Amazon accounts closed as well.

UPDATE (April 19):

1. Hope just got her account re-instated. That’s great news!

2. Check out this plugin that will take care of your disclosure statement for you. A lot of people have been asking me for one, so I thought I should share it with you.

Click Here to Leave a Comment Below 70 comments
Morgan Madej

Hi Sara,

I really appreciate your post regarding amazon associates as my main money website has links to amazon which are not cloaked or even pretty!

I have been adding amazon links over the weekend for a price comparison with the preceding text containing the word “amazon”

I am glad you showed the preferred text that amazon wants to see on amazon affiliate sites. I will now put this in a widget!

Reply
Richard

Sara. Thank you very much for that easy to understand explanation. Those formal agreements are so hard to read.

Reply
Bev

Sara, thanks so much for keeping me up to date re this Amazon requirement. Appreciate all your help.

Reply
Garry

Hi Sara,

Thanks for the post.

Instead of having the statement on every page written down, can I have a footer link called something like “Amazon Affiliate Disclosure” i which I link to a page where it says all what amazon requires?

Thanks,
Garry

Reply
    by Sara Young

    Unfortunately I don’t know the answer to that. Amazon is too vague, and so is the FTC. Take a look at my response to Beth Ann below.

    To cover yourself, you might want to make sure it’s in every page – perhaps in the footer.

    Reply
Barbara

Thanks for the info Sara. I installed Custom Headers and Footers plug in to put a disclaimer at the bottom of every page. It seems to work well.

Reply
Ian

Good information to know

Reply
Alan's Internet Marketing

Glad you had the patience to persist! I’m sure they could have summed that up so much easier if they told you want to do – not what not to do! Thanks very much, need to be adding this asap to my sites.

Reply
mike

Thanks for the great info on Amazon. Is there anything that can be done with Adsense who give no reasons or explanations. I earned $15 and had the account closed because it may be detrimental to advertisers.On appeal(refused) it seemed they may have detected suspicious activity,everthing being of a local nature. Silly me for telling family friends and local businesses that I have a website.If only Adsense would talk to it’s customers we could have sorted things out and done good business for many years.

Reply
    by Sara Young

    I hear you, Mike. Unfortunately I don’t think there’s much you can do about this. There are other ways to make money online, though, that have much more potential than Adsense.

    Reply
Judy Helm Wright aka Auntie Artichoke

Hello from Montana,
Wow, James Jones who has multiple Kindle books up had his account closed this weekend. Seems Amazon is really on a Spring Cleaning binge. His was because he had an old amazon account that he had forgotten about.
It would be easier to obey and follow the rules if we could understand what they were saying in layman’s terms.

Thanks for the heads up.
Judy Helm Wright aka Auntie Artichoke

Reply
    Dawn

    Judy,
    I completely know what you’re talking about when you say ‘layman’s terms’

    Although this information is very helpful and Sara, I thank you so much – I’m finding myself re-reading many of the comments to try to understand….work in progress

    Thanks so much!!

    Reply
Achmad Karno Widjaya

Hi Sara, thanks a lot for your very informative post concerning Amazon associate.
Highly appreciate.
Regards,

Reply
Olive

Hi Sara,

this was sent to me by Morgan.

My thanks to Morgan especially & Sara for this vital infor.

Reply
Beth Ann

Is it acceptable to have this statement below the fold? Did Amazon mention where it needs to be placed and how large the font needs to be to ensure proper disclosure?

Thank you for all of your efforts and help Sara!

Reply
    by Sara Young

    There was actually a little more to the conversation, but I didn’t include it because I didn’t want to be too confusing.

    But since you asked…

    When I specifically asked Amazon where to put the disclosure, here’s what they said:

    ———–

    Please be assured that we understand our Policies regarding making sure customer’s know you are part of the Associates Program.

    I have reviewed our previous correspondence and your account.

    As my colleague previously mentioned, in keeping with FTC guidelines, we do require you to identify yourself as a member of the Amazon Associates Program. You can find the instructions for identifying yourself as an Associate in our Operating Agreement:

    http://associates.amazon.com/gp/associates/network/help/operating

    If you have concerns about the FTC guidelines, please contact the FTC directly:

    http://www.ftc.gov/ftc/contact.shtm

    You are able to place this information either by your links, top of your page, or some place where customer’s are able to view the information.

    We do appreciate your concerns regarding our Operating Agreement. We are unable to provide you with specific advice in response to your question.
    I would suggest contacting a legal professional if you have any further questions of this nature.

    Thank you for contacting Amazon.com.

    ———-

    So unfortunately I can’t answer this for you. It looks like they want to cover themselves in case of FTC issues, but the FTC isn’t being specific on this either…

    Reply
    Cathy

    Sarah, I can’t thank you enough. This is extremely valuable information. I have put it at the top of tomorrow’s To-do list!
    Thank you for attempting to get as much clarification as possible as to the wording required and where the link should be placed. (although they did not help much on that one)

    Reply
Ben

Sara, thanks for the helpful and thorough article and for taking the time to correspond with Amazon.

I also agree with Judy: I’ve been thinking it seems there are two schools of thought for getting ranked in Google, one is to work “against” them (a.k.a. hacks, loopholes, etc) and one is to work “with” them (give them what they want). Amazon, I would guess, is the same – seems better to err on the side of caution and work with them.

As far as where to put it, it sounds like yes absolutely at the very least on every page. Just don’t know where either. For now I’m putting mine in the footer – the few short sentences you recommended plus a link to the full disclaimer page.

Any other suggestions?

Sara, top notch. Thanks!

Reply
Cathy

Thanks for looking into this. I have been hearing about folks loosing their accounts too but was really confused about what Amazon actually wanted from us.
I put my statement above the fold in the sidebar where it will show up on every page. I hate dedicating prime space for it but at the same time, I don’t want to be banned.

Reply
    Ben

    Cathy – do you mean like in WordPress using a text side widget? And if so, are you placing that at the top? I know what you mean by using prime space too. But I was just thinking about that also. I put it in the footer for now so something was on every page until I could decide where to put it.

    Thanks,

    Reply
    Cathy

    Yes, Ben, I put it in a text widget in my sidebar. I use wordpress. If you click on my name, it will take you to my site and you can see where I put it.

    Reply
Sarah

Thank you, Sara, for letting us know about this. You are a life saver!

Reply
Art Leslie

Here is how I handled it …. with attorney’s help.

I provide a link (either in footer or sidebar) named “FTC Compliance”. That link takes you to my “Federal Trade Commission Compliance” headed page. On that page, among other things, I include the following:

“Amazon.com

One or more parties affiliated or associated with our TheRememberZone.com website in some way may be an Amazon.com affiliate. This means that links to products on Amazon.com, as well as reviews leading to purchases, can result in a commission being earned. Again, disclosure of this material connection and the potential for compensation may not be made at every single possible opportunity. To be safe, simply assume there is a material connection and potential for compensation at all times. While this does not imply skewed or unduly biased reviews, full disclosure calls for this warning.”

————–
I must warn you not to copy and paste that. My attorney, also an online marketer himself, does do a regular check for copies of his work. All my links – Anti-Spam Policy; Copyright Notice; Disclaimer; DMCA Compliance; FTC Compliance; Privacy Policy; Social Media Disclosure; Terms of Service; Conditions Of Use – are all used under license from my attorney. In other words, he charged me for them and gets highly upset if anyone copies them.
————

Reply
Jim

Thanks for the info Sara.

What about for NON-US citizens? Does the rule still apply?

I have the Amazon disclosure statement in my privacy policy which is in my footer under every page.

Would that suffice or must I have it in a widget of its own?

Reply
    by Sara Young

    Hi Jim – this applies to non-US citizens if you are selling to people in the US.

    About where to put it – take a look at my response to Beth Ann. Amazon is very vague with answering this and won’t give a straight answer.

    Check out Art’s comment as well, for information on what his Attorney told him.

    It might be worth it to put it in the footer of every page, just to be sure, but it’s up to you, really.

    Reply
Erez

thank you very much for sharing this information with us it’s a great help for us.

Thank you sara

Reply
Ben

That’s scary that they withhold payments for something that could so easily be fixed…

That being said I have ditched Amazon and am now using a network that stands up for their affiliates, it’s been a weight lifted from my shoulders!

Thanks for the great post, it’s good to warn people of things like this.

Reply
Jim

Thanks again Sara.

Makes me why Amazon is so vague about something they want enforced.

Just like google adsense

Reply
Andrew

Wow thank you Sara Young for this important information, it looks like I have some work to do on our sites, I’m going to go with putting the disclaimer in the footer of all pages.

I just discovered your site, it is great, so now it looks like I have a new super Aff. to look up to and follow, thanks again for the help.

.Andrew.

Reply
christine

Excellent and thank you! I followed the link over from Warrior forum.

Reply
Amazon Affiliates - Check Your Affiliate Marketers Blog

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Joe

I have been directed here by a fellow blogger today and have to say, thanks for your excellent post. I have also posted a reference to this post on my blog, to warn those operating Amazon sites about the dangers you have highlighted here.

It is little wonder that folks get confused by these directives and when we see that even large companies like Amazon cannot come up with clear concise instructions,what chance do the rest of us have.

You have done your student proud with your pursuit of clarification on the topic.

Reply
Adam

Hi Sara,

I found your website through one of private forum regarding Amazon Affiliates. Thanks for so clear explanation. I will post very short story on my website and link here for more details.

Reply
Annette

Hi Sara,
Thanks for that information. It seems that the employees them selves barely can give you a clear explanation. I experienced the same issue with google affiliate as well. The main issue was framing i.e http://hopesdomain.com/crayola- that link would be considered framing because it gives the impression to customers that hopes domains owns crayola. The framing a big issues as well. Although you cloak the link and direct link to that item google considers that framing..which I think is silly cause you are sending traffic to their sites. It seems that Amazon ialso doesnt like the framing as well. Please correct me if I am wrong. I just got your easy paycheck. Hopefully I can make some money soon.. I am pulling hair out lolol.. I plan on getting your private coaching at a later date. I really like your genuineness, you really want to help people. You are paying it forward, I would love to do the same but I have to master the strategies first. My site #1 on google,although it flip flops, but i am not generating any income.. so I decided to try your program. Excellent reviews on it, So I am giving it a try now. You will be hear from me.. Keep up the excellent work. Thanks for such a great post

Reply
Petra Weiss

Hi Sara, thanks so much for pointing this out to us. I don’t have anything like this on my main money earning site and I think I better get to it! If you don’ t mind I might also alert my readers to this blog post of yours… 🙂

Reply
June

Thanks for the info, Sara. I wonder if we need to do this on our Squidoo lenses too or is this something that Squidoo already handles?

Reply
Carl

Thank you Sara!!! I am just building my first Amazon Affiliate site and I was not aware of this at all. I was aware of putting FTC statement but not of Amazon’s. I am sure this will save me from potential problems in the future. I will pass this along to others in my group who are learning Amazon Affiliate Marketing.
Thanks again…

Reply
Reuben

Uff! I think I am lucky to have come across this post. I started with Amazon affiliate program about a month ago and set up subdomains on my sites. I should do something about it ASAP.

I am planning to put it in the footer or sidebar widget. Which is better?

Thanks for this unselfish information.

Reply
    by Sara Young

    I don’t think it matters, but I’m personally putting it in the footer.

    Reply
Ken

Hi Sara,
Great info, was wondering though, does this apply to sites built with Associate-O-Matic as well.
I have this in my footer on all pages: ”
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.”

Reply
    by Sara Young

    Amazon says you need the exact disclosure statement, so I would use it.

    Reply
aaniskandar

Hi. there Sara.. thanks for your helpful article here. I’ve been making money since 2008 and amazon.com is my best affiliate merchant. I always use plugin gocodes on my money site to link to amazon and luckily i’ve never got into trouble with them and i also put dislaimer page as well. If you never mind i write about this articles (and your blog links too) into my website so my reader can undertand how important to follow the amazon’s rules for our payout. Because the payout is more important than earning for me.

Reply
Joe

Does this apply to the amazon.co.uk associates programme? Can’t see it on their site but not had a full look yet.

Reply
    by Sara Young

    I don’t know the answer to this, but I’m guessing that it does. I suggest you take a good look or ask them.

    Reply
Lisa Gergets

Hi there Sara – just send you an email through your help desk because I thought you might be interested in what I’ve come up with to solve this very problem! Thank you so much for the blog post and for making people aware of the TOU!

Reply
Robert

Hi Sara,

Very useful info! Thanks!

Do you have any suggestion of a wp footer plugin or something to make it easy to implement as I have over 300 Amazon affiliate sites.

Thanks againt,
Robert

Reply
    by Sara Young

    I just updated the post to include a new plugin that does just that (thanks Lisa). Your other option (though not as nice) is to add it as a widget to your site.

    Reply
TP@Indoor Shrimp Farming

I appreciate your post on this very important topic.

I have a question on which I would like to have your clarification. My question is regarding tradenames in domain names. Amazon ( as you mentioned above) writes that the only only place they look for tradenames is in domain names. So is it possible to name a site as say crayolacrayonsreview.com or crayolacrayonsinfo.org assuming Crayola Crayons is a trade name. Product names in domain names is supposed to result in better ranking but then all product names are tradenames. Also what is the position regarding the use of tradenames in Sites optimised for Google Adsense?

Reply
    by Sara Young

    If you use a domain with a registered trademark, you may run into trouble.

    Amazon does not allow it. And you also risk being sued by the owner of the trademark.

    I know a lot of people do it and get away with it, but you need to be aware of the legal issues and risks.

    Reply
      Mke

      Hi Sara,
      I saw your Crayola example for domain names…
      Do you think Amazon would care if you had
      mydomain.com/amazontoys or amazon anything as a link but not the domain?
      Thanks Mike

      Reply
    TP

    Thanks for your kind reply, Sara. You have highlighted the dangers of using registered trademarks but when this concept of product name keywords come in, do all such domains which are an exact match for the product name keyword run an inherent risk of copyright violation. If so how does one get around it? After all product names are all copyrighted. Sara could you please clarify?

    Reply
John S

Sara,

Thank you so much for this post. I’m in the process of building my blog and want to cover all legal aspects (TOS) associated with the vendors I’m affiliated to.

Regards,
John

Reply
ken

Thamks Sara for the post but I’m really confused what does long as you don’t do anything malicious, such as framing the Amazon site or automatically tagging sessions with your Associates ID mean?

I don’t understand these turns.

If I used something like Pretty links wouldn’t it just change the link to a more natural link as that’s what it’s intended for i.e domain name go … ?

Reply
Toys and Games

I have also discovered that Amazon only have cookies for 24 hours, whereas many of my other affiliate retailers are cookied for 30 days, which means a much higher conversion rate.
I think that amazon do not really like Affiliates as they think they are too big and do not need them.

Reply
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Reply
Serra

I know I’m very late to the party, but your post helped clear a few things up for me. I’d first read about “needing” the amazon affiliate disclosure statement in some Squidoo-related literature, but then had to look into it for my blog – and to verify what I had read. This post was the most clear and direct from the few that popped up during my search. Thank you, very much.

Reply
Felix Albutra

Hi Sara,

Thank you very much for this information. Actually, I am about to violate those terms just now. Because I bought a domain name that has their trademark name (amazon) in my domain name.

Fortunately, I was being warned by this post though the registrar already told me about this info. Anyway, I will now use that domain anymore…

– Felix

Reply
Adele

Hi Sara – Thanks for this post – I did a bit more research and found this link –
http://michaelhyatt.com/five-ways-to-comply-with-the-new-ftc-guidelines-for-bloggers.html

Reply
Brian G Elliott

Sara, thanks for this post. I noticed the Amazon bots visiting one of my sites and decided to do some housekeeping, just in case. It turns out almost all my sites were in violation! I am just happy I searched and found this post. I am glad the story ended on a positive note )Hope getting her account re-instated). 🙂

Reply
Fillip Cornor

Thanks Sara, i am developing some websites with amazon products, first i fear about this affiliate disclosure, but after reading this article i am sure i follow their terms and update my website with statement.

Thanks
Fillip

Reply
luke

Hi Sarah, do you know what amazons rules are for advertising on social media like facebook? they provide a toolbar that lets you share products via facebook automatically but it doesn’t include the disclosure. so i’m a bit confused?

Many thanks 🙂

Reply
Li

I found your website through one of private forum regarding Amazon Affiliates. Thanks for so clear explanation. I will post very short story on my website and link here for more details.

Reply
Mike

Do you think amazon will punish us for tweaking their disclosure agreement. I did not copy and paste it word for word, but added a few words to it. Also will google punish you for having duplicate content?

Reply
Toby

You said Amazon implied it’s not ok to have a registered trademark in your domain name. Let’s say you make a site about The Beverly Hillbillies that has affiliate links to The Beverly Hillbillies seasons on DVD. The Beverly Hillbillies is trademarked, but Beverly Hillbillies and Hillbillies is not. I think the trademark owner might have a claim if my domain was beverlyhillbilliestvshow.com, but do you think they would have a claim if my domain was hillbilliestvshow.com?

Reply
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